Your best work deserves a record.

How your next client finds you is changing

Your customer’s daughter doesn’t search anymore — she asks. She asks her phone, her family, the tools she already trusts, one question: who can I trust in my mother’s home?

The question is whether you’re in the answer.

No one can honestly promise you placement in an answer. What can be built is the thing answers draw on: a public record of your work — documented, consistent, checkable, carrying your name.

The directory and the record are one thing. The directory carries your name; the record carries your work — each entry dated, signed by you and your client, filed to your business and to the home’s history. When someone asks, that is what an answer can cite.

Your starter listing

We created starter listings for selected home service businesses using public business information — free, no account required. Starter listings are created by invitation — if yours exists, you were named.

That starter listing is only a beginning.

It is a first public presence in a directory being built around capable pros, stronger client relationships, and clearer professional reputation.

Your starter listing is already live.

Claim your enhanced profile

Pros who claim an enhanced profile go On Record — the working membership where the record begins.

Members On Record help shape the next layer of Fresh Heart Pro: a practical relationship system focused on client reconnection, better testimonials, senior-minded communication, simple follow-up tools, and a stronger path from past trust to future business.

How it works: claim your profile, complete the setup survey, and we schedule a 30-minute conversation. Your enhanced profile goes live and your record begins.

Built with serious pros, not for them from a distance

Fresh Heart Pro is being shaped with the first pros who choose to participate.

As membership grows, we will begin sharing what we are learning across trades: what helps past clients reconnect, what families value, what makes good work easier to remember, and where pros are seeing opportunity.

The goal is not another networking group.

It is a practical professional circle — small at first — where capable pros can compare experience, strengthen client relationships, and help define what Fresh Heart Pro becomes.

Why this matters

Most home service businesses spend too much time and money chasing new leads while underusing the strongest asset they already have:

Clients who know them, trust them, and would gladly call again — or refer them — if the relationship stayed alive.

It is being built around earned trust: the relationships, reputation, and quality of work that already exist in good pro businesses.

Why older homeowners matter

Older homeowners and their families often need more than a name from a list.

They need someone steady, respectful, competent, and clear — someone they can trust inside the home over time.

For the right pros, that trust can become repeat work, family referrals, stronger reputation, and long-term business value.

Your work matters to more people than you see — including the families who trust you with their parents' homes.

If a senior homeowner needs additional referrals, a member On Record can offer more than a name and a number: a written history of the pros they refer to and how long they have worked together.

Fresh Heart Pro is being built to help make that kind of professional easier to recognize.

What comes next: The Annual

A year of work, gathered into a story both of you have signed — the relationships kept, the systems watched, the work that holds. Your record holds the work you've done and the pros you've done it alongside. The entries are dated, the relationships are named, and all of it goes with you. The Annual is being shaped now with the members already On Record; it opens after their first recaps prove the format. Members On Record see it first.

$597 a month

Go On Record